CARTO brings geospatial Data and Analytics to SALESFORCE EINSTEIN ANALYTICS

Traditional sales analytics tools have made location-based decisions difficult, but these capabilities are becoming more important for companies looking to remain competitive in the market.

Customers are seeking more targeted sales and marketing campaigns that can only be made possible with location based insights, and there is a need for more efficient and effective ways to gather and analyze that location data within CRM solutions.

In reaction to these challenges and as a response to customer demand, we’ve partnered with Salesforce to deliver location intelligence capabilities directly into Salesforce Einstein Analytics — an advanced analytics solution on Salesforce’s CRM Platform.